Overview

r. Kincső Decsi deals with studying plant biochemical processes under stress conditions using molecular genetic- and transcriptomic methods. She examines the possibilities of eliminating the harmful effects caused by abiotic and biotic stressors using plant biostimulators and plant conditioners.

Her applied research methods include, among other things, the monitoring of gene expression changes in the studied herds, as well as enzyme activity measurements.

In the 21st century agriculture faces the serious challenge of providing food supply in sufficient quantity and quality to the exploding human population despite  shrinking crop lands and  increasingly extreme weather conditions. In the future, agriculture can only meet this task if productivity is increased substantially. Of the biotic factors that threaten food security the most serious ones are viral diseases. Plants have evolved several defensive mechanisms to fight off viral infections. Dr. Fátyol’s laboratory uses the tools of modern plant molecular biology, including the CRISPR/Cas9 genome editing system, to study the above processes. Disentangling the details of these defence measures is important not only for the better appreciation of the molecular events taking place in plant cells, but from the standpoint of finding novel ways to improve stress tolerance in plants, thereby increasing crop yield and quality.
Research keywords:
food marketing, food consumer behavior, experimental auction, branding

Publications

Temesi Á., Harci T., Unger-Plasek B., Lakner Z., Nagy L.B., Vecchio R.
Jewish and not Jewish consumers’ preferences for a typical kosher product – an artefactual field experiment
(2025) Journal of Behavioral and Experimental Economics, 119, art. no. 102456
DOI: 10.1016/j.socec.2025.102456

Temesi Á., Bacsó Á., Grunert K.G., Lakner Z.
Perceived correspondence of health effects as a new determinant influencing purchase intention for functional food
(2019) Nutrients, 11 (4), art. no. 740
DOI: 10.3390/nu11040740

Nagy L.B., Vecchio R., Caso G., Eren B.A., Unger-Plasek B., Lakner Z., Pfeiffer L., Tompa O., Bogóné Tóth Z., Bognár B., Fehér O., Temesi Á.
Eliciting vulnerable consumers’ preferences for redundant vs. organic and functional claims: Experimental auction studies among young and older adults
(2024) Journal of Agriculture and Food Research, 15, art. no. 100925
DOI: 10.1016/j.jafr.2023.100925

Temesi Á., Lakner Z., Unger-Plasek B.
How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers’ alcoholic drink purchases?
(2023) International Journal of Wine Business Research, 35 (4), pp. 521 - 537
DOI: 10.1108/IJWBR-10-2022-0038

Plasek B., Lakner Z., Kasza G., Temesi Á.
Consumer evaluation of the role of functional food products in disease prevention and the characteristics of target groups
(2020) Nutrients, 12 (1), art. no. 69
DOI: 10.3390/nu12010069

Nagy L.B., Nayga R.M., Jr., Temesi Á.
Nudging consumers about the issue of microplastics: an experimental auction study on valuation for sustainable food packaging
(2024) Scientific Reports, 14 (1), art. no. 18993
DOI: 10.1038/s41598-024-69962-8

Plasek B., Lakner Z., Temesi Á.
Factors that influence the perceived healthiness of food—Review
(2020) Nutrients, 12 (6), art. no. 1881, pp. 1 - 20
DOI: 10.3390/nu12061881

Hilmi Y.S., Nugroho A.D., Hasan M.A., Lakner Z., Unger-Plasek B., Temesi Á.
Regional analysis in consumer preferences for sustainable palm oil foods: A systematic review
(2025) Trends in Food Science and Technology, 162, art. no. 105102
DOI: 10.1016/j.tifs.2025.105102


Projects

OTKA - Agricultural climate change adaptation and circular economy (participant, ongoing) 

OTKA - Developing system elements for linear-circular business transformations using Big Data (participant, finished)

Bolyai János Research Grant (grant receiver, finished)

Prof. Dr. Ágoston Temesi
Institute of Agricultural and Food Economics
Campus address: H-1118 Budapest, Villányi rd. 29-43.
temesi.agoston@uni-mate.hu
temesi.agoston@uni-mate.hu

MTMT: 10028055
Scopus: 57207945486