Overview

Prof. Ágoston Temesi is a food marketing, food consumer behaviour expert. His research topics cover brand related behaviour, fish consumer behaviour, alcoholic beverages consumer behaviour, functional food consumer behaviour, organic food customer behaviour, palm oil consumer behaviour etc. 

He pioneered the introduction and continued application of experimental auctions—an increasingly important tool in experimental economics—in Hungary and Central Europe. He remains the key researcher using this method, including the first field experiment and the first nationally representative experimental auction. His research spans diverse food and agricultural products, analyzing consumer and market behavior, and uses modern data analytics, AI, and machine learning.

He is the head of the Research Ethical Committee of the Doctoral School of Economic and Regional Sciences. Also, he is head of the Doctoral Program of Business Administration.

He serves as guest editor, associate editor and scientific advisory board member is various international journals: Guest editor (Discover Food, Frontiers in Nutrition); Associate editor (Frontiers in Nutrition); Scientific advisory board member (Economia Agro-alimentare). 

Research keywords:
food marketing, food consumer behavior, experimental auction, branding

Publications

Temesi Á., Harci T., Unger-Plasek B., Lakner Z., Nagy L.B., Vecchio R.
Tribology polymer/metal dry sliding systems Jewish and not Jewish consumers’ preferences for a typical kosher product – an artefactual field experiment
(2025) Journal of Behavioral and Experimental Economics, 119, art. no. 102456

DOI: 10.1016/j.socec.2025.102456Design of a tribotester for evaluation of polymer components under static and dynamic sliding conditions



Temesi Á., Bacsó Á., Grunert K.G., Lakner Z.

(2019) Nutrients, 11 (4), art. no. 740
Abrasive wear and abrasion testing of PA 6 and PEEK composites in small-scale model system


DOI: 10.3390/nu11040740

The tribological behaviour of engineering plastics during sliding friction investigated with small-scale specimens

Nagy L.B., Vecchio R., Caso G., Eren B.A., Unger-Plasek B., Lakner Z., Pfeiffer L., Tompa O., Bogóné Tóth Z., Bognár B., Fehér O., Temesi Á.
Eliciting vulnerable consumers’ preferences for redundant vs. organic and functional claims: Experimental auction studies among young and older adults
(2024) Journal of Agriculture and Food Research, 15, art. no. 100925


DOI: 10.1016/j.jafr.2023.100925Friction and thermal effects of engineering plastics sliding against steel and DLN-coated counterfaces

Temesi Á., Lakner Z., Unger-Plasek B.

How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers’ alcoholic drink purchases?
(2023) International Journal of Wine Business Research, 35 (4), pp. 521 - 537
DOI: 10.1108/IJWBR-10-2022-0038

Plasek B., Lakner Z., Kasza G., Temesi Á.

Consumer evaluation of the role of functional food products in disease prevention and the characteristics of target groups
(2020) Nutrients, 12 (1), art. no. 69
Tribological characteristics of digital light processing (DLP) 3D printed graphene/resin composite: Influence of graphene presence and process settings



(2024) Scientific Reports, 14 (1), art. no. 18993
Nagy L.B., Nayga R.M., Jr., Temesi Á.Comprehending the role of process parameters and filament color on the structure and tribological performance of 3D printed PLA
Nudging consumers about the issue of microplastics: an experimental auction study on valuation for sustainable food packaging
DOI: 10.1038/s41598-024-69962-8

Plasek B., Lakner Z., Temesi Á.
Factors that influence the perceived healthiness of food—Review
(2020) Nutrients, 12 (6), art. no. 1881, pp. 1 - 20
DOI: 10.3390/nu12061881

Hilmi Y.S., Nugroho A.D., Hasan M.A., Lakner Z., Unger-Plasek B., Temesi Á.
Regional analysis in consumer preferences for sustainable palm oil foods: A systematic review
(2025) Trends in Food Science and Technology, 162, art. no. 105102
DOI: 10.1016/j.tifs.2025.105102


Projects

OTKA - Agricultural climate change adaptation and circular economy (participant, ongoing) 

OTKA - Developing system elements for linear-circular business transformations using Big Data (participant, finished)

Bolyai János Research Grant (grant receiver, finished)

Prof. Dr. Ágoston Temesi
Institute of Agricultural and Food Economics
Campus address: H-1118 Budapest, Villányi rd. 29-43.
temesi.agoston@uni-mate.hu
temesi.agoston@uni-mate.hu

MTMT: 10028055
Scopus: 57207945486