Overview

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Research keywords:
sensometrics, consumer behaviour, immersive technologies, digital sensory science, biometric tools, consumer emotions, culinology, healthy eating

Publications

Virtual Reality (VR) in Sensory Science

Gere, A., Zulkarnain, A. H. B., Szakál, D., Fehér, O., & Kókai, Z. (2021). Virtual reality applications in food science: Current knowledge and prospects. Progress in Agricultural Engineering Sciences, 17(1), 3–14. https://doi.org/10.1556/446.2021.00015

Zulkarnain, A. H. B., Kókai, Z., & Gere, A. (2024). Assessment of a virtual sensory laboratory for consumer sensory evaluations. Heliyon, 10(3), e25498. https://doi.org/10.1016/j.heliyon.2024.e25498

Zulkarnain, A. H. B., Radványi, D., Szakál, D., Kókai, Z., & Gere, A. (2024). Unveiling aromas: Virtual reality and scent identification for sensory analysis. Current Research in Food Science, 8, 100698. https://doi.org/10.1016/j.crfs.2024.100698

Augmented Virtuality (AV) in Sensory Science

Zulkarnain, A. H. B., Moskowitz, H. R., Kókai, Z., & Gere, A. (2024). Enhancing consumer sensory science approach through augmented virtuality. Current Research in Food Science, 9, 100834. https://doi.org/10.1016/j.crfs.2024.100834

Biometrics and Emotions

Zulkarnain, A. H., & Gere, A. (2026). Immersive Methods and Biometric Tools in Food Science and Consumer Behavior. Encyclopedia, 6(1), 2. https://doi.org/10.3390/encyclopedia6010002

Zulkarnain, A. H. B., Cao, X., Kókai, Z., & Gere, A. (2024). Self-Assessed Experience of Emotional Involvement in Sensory Analysis Performed in Virtual Reality. Foods, 13(3), 375. https://doi.org/10.3390/foods13030375

Szakál, D., Fekete-Frojimovics, Zs., Zulkarnain, A. H. B., Rozgonyi, E., & Fehér, O. (2023). Do we pay more attention to the label that is considered more expensive? Eye-tracking analysis of different wine varieties. Progress in Agricultural Engineering Sciences, 19(1), 35–50. https://doi.org/10.1556/446.2023.00069

Immersive Environment for Sensory and Consumer Science

Zulkarnain, A. H. B., Kókai, Z., & Gere, A. (2024). Immersive sensory evaluation: Practical use of virtual reality sensory booth. MethodsX, 12, 102631. https://doi.org/10.1016/j.mex.2024.102631


Projects

Dr. Abdul Hannan Bin Zulkarnain
Institute of Food Science and Technology
Campus address: H-1118 Budapest, Villányi rd. 29-43.
Zulkarnain.Abdul.Hannan.Bin@uni-mate.hu
Zulkarnain.Abdul.Hannan.Bin@uni-mate.hu

MTMT: 10084428
Scopus: 58819127000