Dr. Abdul Hannan Bin Zulkarnain is a digital sensory scientist at the Institute of Food Science and Technology. He develops virtual environments for sensory and consumer research, and introduces augmented virtuality (AV) for sensory analysis, where real foods are evaluated in controlled immersive contexts using VR and AV. He combines sensometrics with biometric tools, especially eye tracking and GSR, to quantify attention, arousal, label interaction and choice during tasting. His work advances satiation and satiety research by linking food matrix structure and context to fullness and intake, and uses cross cultural designs to test transferability. He is driven by the belief that enjoyable food experiences can support healthier habits and more sustainable eating choices.