Dr. Ágoston Temesi - MATE Research
Overview
Dr. Ágoston Temesi is a food marketing, food consumer behavior expert. His research topics cover brand related behavior, fish consumer behavior, alcoholic beverages consumer and customer behavior, functional food consumer behavior, organic food customer behavior, palm oil consumer behavior etc. From methodological point of you Ágoston works with experimental auction a non-hypothetical tool for measuring customer behavior, which is a novelty in Central-Europe.
Research keywords:
Publications
Functional food consumer behavior
Perceived correspondence of health effects as a new determinant influencing purchase intention for functional food
The credibility of the effects of functional food products and consumers’ willingness to purchase/willingness to pay– review
Consumer evaluation of the role of functional food products in disease prevention and the characteristics of target groups
Palm oil consumer behavior
Perceived consequences: General or specific? the case of palm oil-free products
Environmental, Health or Social Impacts? Investigating Ethical Food Consumption Behavior in the Case of Palm Oil-Free Foods
Brand related behavior
Organic food consumer behavior
Confidence in organic food: a cross-country choice based conjoint analysis of credibility factors
Is it really organic? Credibility factors of organic food–A systematic review and bibliometric analysis
Fish consumer behavior
Perceived risk of fish consumption in a low fish consumption country
Projects
SafeConsumE
Safer food through changed consumer behavior: Effective tools and products, communication strategies, education and a food safety policy reducing health burden from foodborne illnesses
