Prof. Dr. Ágoston Temesi - MATE Research
Overview
Prof. Ágoston Temesi is a food marketing, food consumer behaviour expert. His research topics cover brand related behaviour, fish consumer behaviour, alcoholic beverages consumer behaviour, functional food consumer behaviour, organic food customer behaviour, palm oil consumer behaviour etc.
He pioneered the introduction and continued application of experimental auctions—an increasingly important tool in experimental economics—in Hungary and Central Europe. He remains the key researcher using this method, including the first field experiment and the first nationally representative experimental auction. His research spans diverse food and agricultural products, analyzing consumer and market behavior, and uses modern data analytics, AI, and machine learning.
He is the head of the Research Ethical Committee of the Doctoral School of Economic and Regional Sciences. Also, he is head of the Doctoral Program of Business Administration.
He serves as guest editor, associate editor and scientific advisory board member is various international journals: Guest editor (Discover Food, Frontiers in Nutrition); Associate editor (Frontiers in Nutrition); Scientific advisory board member (Economia Agro-alimentare).
Research keywords:
Publications
Temesi Á., Harci T., Unger-Plasek B., Lakner Z., Nagy L.B., Vecchio R.
Jewish and not Jewish consumers’ preferences for a typical kosher product – an artefactual field experiment
(2025) Journal of Behavioral and Experimental Economics, 119, art. no. 102456
DOI: 10.1016/j.socec.2025.102456
Temesi Á., Bacsó Á., Grunert K.G., Lakner Z.
Perceived correspondence of health effects as a new determinant influencing purchase intention for functional food
(2019) Nutrients, 11 (4), art. no. 740
DOI: 10.3390/nu11040740
Nagy L.B., Vecchio R., Caso G., Eren B.A., Unger-Plasek B., Lakner Z., Pfeiffer L., Tompa O., Bogóné Tóth Z., Bognár B., Fehér O., Temesi Á.
Eliciting vulnerable consumers’ preferences for redundant vs. organic and functional claims: Experimental auction studies among young and older adults
(2024) Journal of Agriculture and Food Research, 15, art. no. 100925
DOI: 10.1016/j.jafr.2023.100925
Temesi Á., Lakner Z., Unger-Plasek B.
How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers’ alcoholic drink purchases?
(2023) International Journal of Wine Business Research, 35 (4), pp. 521 - 537
DOI: 10.1108/IJWBR-10-2022-0038
Plasek B., Lakner Z., Kasza G., Temesi Á.
Consumer evaluation of the role of functional food products in disease prevention and the characteristics of target groups
(2020) Nutrients, 12 (1), art. no. 69
DOI: 10.3390/nu12010069
Nagy L.B., Nayga R.M., Jr., Temesi Á.
Nudging consumers about the issue of microplastics: an experimental auction study on valuation for sustainable food packaging
(2024) Scientific Reports, 14 (1), art. no. 18993
DOI: 10.1038/s41598-024-69962-8
Plasek B., Lakner Z., Temesi Á.
Factors that influence the perceived healthiness of food—Review
(2020) Nutrients, 12 (6), art. no. 1881, pp. 1 - 20
DOI: 10.3390/nu12061881
Hilmi Y.S., Nugroho A.D., Hasan M.A., Lakner Z., Unger-Plasek B., Temesi Á.
Regional analysis in consumer preferences for sustainable palm oil foods: A systematic review
(2025) Trends in Food Science and Technology, 162, art. no. 105102
DOI: 10.1016/j.tifs.2025.105102
Projects
OTKA - Agricultural climate change adaptation and circular economy (participant, ongoing)
OTKA - Developing system elements for linear-circular business transformations using Big Data (participant, finished)
Bolyai János Research Grant (grant receiver, finished)
