Youssef El Archi is a research assistant at the National School of Business and Management of Tangier, Abdelmalek Essaadi University in Morocco, and the Institute of Rural Development and Sustainable Economy, Hungarian University of Agriculture and Life Sciences, Hungary. He is also a research collaborator at the Centre for Tourism Research, Development, and Innovation (CiTUR) hosted by the Polytechnic Institute of Leiria in Portugal. Additionally, he is a member of prestigious associations and councils dedicated to promoting tourism and ICT (IFITT and WMC).
Youssef has authored numerous papers and books on technology adoption, destination marketing, and sustainable tourism, published in top-tier journals. He serves as an editorial board member for over 20 reputable Q1 and Q2 journals (Oeconomia Copernicana, Advances in Decision Sciences, Nordic Journal of Tourism…etc). Youssef is also actively involved in organizing international conferences and workshops, fostering collaboration among researchers and industry professionals to advance the field of tourism and sustainable development.
Moreover, Youssef has been a speaker at various international conferences, sharing his insights on sustainable tourism and the impact of technology on tourism destinations. His research has significantly contributed to policy development in sustainable tourism, and he frequently collaborates with governmental and non-governmental organizations to implement sustainable practices in the tourism sector (e.g. SunXMalta).